Evaluating Your Communication Efforts
photo by neogabox Tip of the hat to Katya Andresen for the lead on this great communications evaluation guide from the folks at The Communications Network. Evaluating the effectiveness of your...
View ArticlePlanning a Great Newsletter
photo by intangible arts Print or digital, the newsletter continues to be one of my favorite communication tools. It’s a quick targeted read, relatively inexpensive and easy to produce with current...
View ArticleElected Officials in Desperate Need of Communications Training
Setting aside for a moment the absurdity of the ongoing “birther” controversy that seems to hold Lou Dobbs, FOX News and the Republican Party in its hypnotic sway, don’t congresspeople have, like,...
View ArticleYour Communications Plan: What It’s Really For
photo by ontwerpplus What’s the purpose of your communications program? Is it to build awareness for your organization and its mission? Inform people about your issue? Get your name in the media?...
View ArticleSometimes It’s Best to Kill the Ones They Love
photo by wsilver You may remember last week when I told you what your communication plan is really for. Here’s a reminder: the purpose is to get stakeholders to do something and then help them do it....
View ArticleNo More Excuses for Crap Communications
photo by the u.s. national archives Why do we create so much crap communication? You know what I mean. The inane press release no one reads. The badly composed photo of people standing around, doing...
View ArticleTop 20 Tweets in October
photo by fotodawg I don’t remember who I first borrowed the idea from, but I really love reviewing my top 20 tweets each month. My approach to twitter is as editor/curator: I look for posts I think...
View ArticleYour Social Media Wake-up Call
For those who still don’t get it, this preso by Marta Kagan does an excellent job of making the case for social media as “a force to be reckoned with” with the potential to be something far more...
View ArticleWhen Doing Nothing’s Better Than Doing Something
photo by darwin bell When is it better to do nothing? I find myself having this conversation (argument, really) more and more these days. The flip answer, of course, is when you don’t kow what the...
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